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Raising Issues with Tissues: Greenpeace Infiltrates Kleenex Ad Campaign!

April 2nd, 2007 · No Comments · Activism, Advertising, Business, Climate Change, Media, Nature, Politics, Video

One more post in honor of April Fool’s day — here’s Greenpeace pulling a pretty good activist prank.

Kimberly-Clark, the makers of Kleenex, are responsible for clear-cutting irreplaceable old-growth forests in order to make their tissues. Meanwhile, there’s this Kleenex ad campaign where people are asked to sit on a blue sofa, artistically placed on a crowded city sidewalk, and shed a few tears about something or other into a Kleenex tissue.

So Greenpeace activists decided to show up and point out that Kimberly-Clark’s refusal to use recycled fibers is a real crying shame. Watch the video to see what happens.

It’s frustrating to walk down the paper goods aisle of my local Jewel and see not a single brand of recycled tissue available. Jewel’s store brand President’s Choice used to be available in a recycled version, but that disappeared from the shelves a while back. So these days I have to trek out to Whole Foods to get Seventh Generation.

Go here to learn more about the campaign and how you can help send a message to Kimberly-Clark to stop cutting down ancient forests and use recycled materials instead.


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